View The Floorplan – Click Here

View 8′ table w/ 3′ x 8′ branding wall – Click Here

Download Table Registration Form – Click Here


Headstock Guitar Lovers Festival features a 7700 square foot main hall with 18 – 8′ rectangular tables each includes a 3′ x 6′  branding backdrop & 2 chair ; 10 – 6′ rectangular tables ; and a 28′ X 12′ stage.

In addition we offer a 5000 sq ft art lobby/foyer with 12 – 6′ round tables & 2 chairs.

The Fretboard Journal chill lounge with couches and cushioned seats.

We offer three breakout rooms:
a) Seminars which can be setup class room style w/ projector and screen.
b) Electric guitar / amp plug-in.
c) Community play guitar room

There is also a Helia Brewery Beer Hall that leads outside to our food truck installation and fresh ocean breezes.

Exclusive Friday night cocktail reception for exhibitors.

Marketing plan includes KPBS 89.5FM Radio NPR San Diego ; Instagram & Facebook buys ; San Diego Troubador Magazine, Fretboard Journal podcast,  Social Media influencers & guerilla marketing strategies.

Free WiFi. Free Parking. Ample electrical outlets.

“Scott has a peerless reputation in the surf community as an event organizer. I can’t wait to see how he celebrates the world of guitars and lutherie.”

— Jason Verlinde, founder, Fretboard Journal.

“I have participated in three events put on by Scott from which I have wonderful memories, found new clients and made some good friends. He thinks outside the box, which is where I love to be!”

— Pepe Romero, luthier

Scott has been producing an amazing show highlighting surfboard shapers from around the world, 90% of whom are small boutique operations — just like the luthier space. A great thing for the small builder market.

— Scott Walker, Scott Walker Guitars